4 April 2022

RL Pastoral Company’s Rob and Lorraine Sinnamon.

NIOA Pastoral Company has linked with one of Australia’s leading stud cattle breeders as it looks to bolster its Santa Gertrudis herd on Queensland’s Southern Downs.

NIOA Pastoral has announced the appointment of Rob Sinnamon as Chief Advisor to the business responsible for leading genetic direction, sales and marketing at the historic Talgai Homestead near Allora.

And in a two-pronged strategy described as a “giant step forward” for Santa Gertrudis supporters, NIOA Pastoral and the Sinnamon family’s Kyogle-based RL Pastoral will join forces, creating a strategic partnership to market the bloodline, starting with the newly named NIOA RL Pastoral Production Sale at Talgai this September featuring the Big S Group as invited vendors.

RL Pastoral owns Riverina Santa Gertrudis which has ties to the Sinnamon family dating back to the 1970s and is famous for the #1070 prefix.

Rob Sinnamon is renowned within the cattle industry having been involved in the Santa Gertrudis breed for more than 50 years, breeding, showing and marketing top quality genetics, both stud and commercial.

He and wife Lorraine recently stepped down from running the iconic Yulgilbar Station in the New South Wales Northern Rivers region where they spent two decades developing genetics and building a highly successful commercial beef cattle and farming operation.

NIOA Santa Gertrudis manager Shannon Gardner said the NIOA-RL Pastoral partnership was great news for the breed.

“This is a giant step forward,” Mr Gardner said. “Rob Sinnamon is Mr Cattle Australia. He has built his reputation on producing cattle that are commercially focussed and industry relevant.

“The Riverina stud herd today carries genetics that were the best produced under Rob at Yulgilbar, while continuing to secure the best available Santa Gertrudis bloodlines available in the breed today.

“We look forward to working with Rob to promote and improve the breed.”

Mr Sinnamon said there were a number of synergies with NIOA Pastoral and the two families shared a passion for producing top end Santa genetics.

“Under Shannon’s guidance, NIOA Pastoral has developed an elite and diverse base of quality cattle utilising extensive embryo transfer and AI programs,” he said.

“This is a win win for both operations. I am looking forward to working with Rob and Eliza and Shannon and the team at Talgai in assisting the business to produce fertile, high-performance cattle.”

NIOA Pastoral set about acquiring some of the best genetics available to improve its herd when the Nioa family purchased Talgai in 2013.

Their strategy yielded almost immediate results with multiple successes on the regional and metro show ring circuit including Grand Champion Bull at the 2018 and 2021 Sydney Royal Easter Show.

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NIOA Santa Gertrudis owners Rob and Eliza Nioa, right, with property manager Shannon Gardner and wife Karen at Talgai Homestead.


What is the NIOA Pastoral RL Pastoral strategic partnership?

Through RL Pastoral Advisory, Rob Sinnamon will function as a Chief Advisor to NIOA Pastoral providing professional services to NIOA in the ongoing management and development of the Santa Gertrudis at Talgai Homestead.

Additionally, NIOA Pastoral and RL Pastoral have aligned sales and marketing strategies to grow their Santa Gertrudis businesses.

Both studs will continue to operate under their respective prefixes but work together to market their seedstock under Rob Sinnamon’s guidance for both prefixes.

The two businesses will continue to be owned and operated separately.

Why was it formed?

The strategic partnership was created for the mutual benefit of both Santa Gertrudis businesses with Riverina Santa Gertrudis stud and NIOA Santa Gertrudis stud working together to grow and promote their cattle operations.

What does this mean for the NIOA Big S Santa Gertrudis sale?

From this year, the NIOA Big S Sale will be renamed the NIOA RL Pastoral Production Sale, with invited vendor the Big S Group. The event is scheduled for September 1 at Talgai Homestead, Allora.

What is Rob Sinnamon’s role with RL Pastoral?

Rob Sinnamon will continue to build RL Pastoral Company’s agricultural interests, which encompasses Riverina Santa Gertrudis Stud owned with his wife Lorraine and son Andrew.

Under the Riverina prefix, the Sinnamon family run in partnership, the progeny of a select number of elite stud females purchased by long-time client Clinton Wheatley.

Rob also continues to be a director of the Casino Food Co-op and a councillor of the Santa Gertrudis Breeders’ Association of Australia.

On March 31, he completed a 20-year term as general manager with Yulgilbar Pastoral Company and has been retained by the company in a limited capacity.

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RL Pastoral Company’s Rob and Lorraine Sinnamon.

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